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Kait LeDonne

Personal Branding & LinkedIn Expert

Join over 53,000 subscribers looking to clarify, grow, and monetize their personal brand on LinkedIn. Each Saturday, you'll receive tips and proven strategies to use your unique personality and experience to grow a highly profitable LinkedIn following. 👉 This week's topic is "Most Authors Will Never Sell 1,000 Copies. The Ones Who Do Run the Same 5 Phases."

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Featured Post

How to Say One Idea 100 Ways and Never Sound Repetitive

Read time: 8 minutes How to Say One Idea 100 Ways and Never Sound Repetitive I have been publishing on LinkedIn since 2012. Math was never my strong suit (I quit taking it after 10th grade when they told me it was optional), but I did a rough calculation: Fourteen years, at a conservative four posts a week, fifty-two weeks a year. That's close to three thousand posts — and I'm rounding down. Across all of them, I have talked about a remarkably small number of things: personal branding,...

about 1 month ago • 10 min read

Read time: 8 minutes Breadcrumb Posts: Snackable Stories That Sneakily Convert Highest on LinkedIn (Even with 1k followers or less) Most content advice boils down to ratios: “give value 80% of the time, sell 20%,” or Gary V’s “jab, jab, jab, right hook.” Helpful—but incomplete. Ratios tell you when to sell. They don’t teach you how to warm buyers between the jabs and the hook. Enter what I lovingly call “breadcrumb posts.” (Yep, I coined the term.) Picture the feed like a forest. Your ideal...

about 1 month ago • 7 min read

Read time: 8 minutes The 5 Sources of Inspiration That Power My Viral LinkedIn Content Perhaps the most challenging part of consistent LinkedIn posting is finding sources of inspiration to post about. Sometimes, an idea has been percolating within you for weeks and leaps right out onto the screen; oftentimes, that is the exception, not the rule. So even if you have a calendar block for “content creation,” if you’re like me, you can spin your wheels waiting for creativity to strike. Sure, AI...

about 2 months ago • 13 min read

Read time: 8 minutes The LinkedIn Metrics That Actually Matter in 2026 (And the Ones I've Stopped Tracking) Author's Note: This week's piece came out of a client conversation I have not been able to stop thinking about — one that gets at the question I'm hearing more than any other right now: why am I getting wild swings in impressions that have nothing to do with the engagement on my posts? It's also a follow-up to last week's deep dive on the 2026 algorithm. Where that one was about what to...

about 2 months ago • 10 min read

Read time: 8 minutes Steal My 30-Day LinkedIn Content Plan That Converts “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.” — Charles Dickens writing about the 2025 LinkedIn feed Wow, he was ahead of his time. Alright fine, he was talking about London and...

about 1 year ago • 5 min read

Read time: 8 minutes Out-Followed by Fresh-faced Influencers? 3 Counter-Moves Seasoned Pros Use to Steal the Spotlight–Fast Ok, this article title was a bit rage-baity, and I have nothing against 20-somethings or “fresh-faced influencers.” For a very long time, I was the 20-something-year-old building a large online following. (Now's the point where you go, "What! You're in your mid-thirties!? You don't look a day over 27!") But maybe, for you, it's not even a 20-something. Perhaps it's the...

about 1 year ago • 6 min read

Read time: 8 minutes Howt to Niche Without Feeling Like You're Leaving Money On The Table A guide to radical personal brand-clarity for even the most multi-passionate, multi-hyphenate among us. Recently, during a live coaching call with my students, a brave participant took themselves off mute and said, “I keep creating, then shelving projects because each one feels not enough. I don’t know when to share or how to turn it into a business. I want to do all the things, so instead I do none.” I...

about 1 year ago • 6 min read

Read time: 8 minutes "Why Most LinkedIn Brands Flatline—and How to Break the Cycle in 2025" Scroll your LinkedIn feed for sixty seconds and you’ll spot it: brilliant people talking to no one and carousel graveyards with five lonely likes. Meanwhile, two posts down, the same person is getting thousands of likes and comments and seemingly “killing it.” At a certain point, you begin to wonder if the Kardashian effect has hit LinkedIn - are these people’s posts just “Famous for being ‘famous’? Is...

about 1 year ago • 6 min read

Read time: 8 minutes Escape the Overwhelm: Building a Scalable Content System Paragraph This week, as an exclusive deep dive for Start Small, Brand Big newsletter members, I’m doing my most comprehensive breakdown ever of how my team and I plan an entire year’s worth of content on LinkedIn. This approach has revolutionized my business. In just 2 years, I’ve: Grown my LinkedIn following substantially Sold out my new programs Never miss a post Consistently hit or supersede my monthly revenue...

about 1 year ago • 6 min read