Read time: 8 minutes 6 Steps to Creating Content That Converts on LinkedIn in 2026 Two weeks ago, I asked a live room of LinkedIn users (from Paris, France, all the way to Nashville) to do something mildly terrifying. Paste one prompt into an AI tool and let it tell you what your LinkedIn content says you do. Within minutes, the chat started filling up: Stephanie, I've been you. For years. We all post and post, then wonder why our calendar isn't filling up with prospects. The good news is...
9 days ago • 9 min read
Read time: 8 minutes Breadcrumb Posts: Snackable Stories That Sneakily Convert Highest on LinkedIn (Even with 1k followers or less) Most content advice boils down to ratios: “give value 80% of the time, sell 20%,” or Gary V’s “jab, jab, jab, right hook.” Helpful—but incomplete. Ratios tell you when to sell. They don’t teach you how to warm buyers between the jabs and the hook. Enter what I lovingly call “breadcrumb posts.” (Yep, I coined the term.) And yep, it works, just ask Muhamad Aly...
16 days ago • 5 min read
Read time: 8 minutes The Psychology Behind Viral Pivot Posts (and How I Tested It on Myself) Recently, I was in a private creator community when a member shared a LinkedIn post that went viral for him. He was laser-focused on the mechanics: the marked-up, annotated screenshot of the article he included, the numbers in the hook, and the formatting choices. All really valid and astute observations! But the mechanics were secondary to the big, obvious reason the post took off. In the article, he...
23 days ago • 9 min read
Read time: 8 minutes How I Developed 60 Days of Content Ideas for a $46k Program Launch (and How You Can Too) A little over a week ago, I launched my program, Sell Your First 1,000 Books on LinkedIn. 95 authors enrolled. Hitting $46,000, it is the biggest single program launch of my career. I cried more than twice over it because I was so overcome with joy. And I'm not telling you that to solicit goosebumps. I'm telling you that because after 10 years of launches, watching everything line up...
about 1 month ago • 5 min read
Read time: 8 minutes We Hit 50k Followers. Here’s the Content Method That Got Us There (Full Breakdown) Nicole Ramirez and I have been in a friendly race to 50,000 followers for weeks now, and last week, she crossed it first. (Did I say "crossed?" I meant ran through the finish line and kept running with a smile!) Ugh, queen! Now you would expect that to sting, dear reader. Truth be told, I, ME, MOI, her friendly competitor, expected it to sting. That's the ordinary human response, right? And...
about 1 month ago • 8 min read
Read time: 8 minutes You're 6–12 Months From Publishing Your Book. Here Are the Top 3 Things to Focus On In preparation for my program, "Sell Your First 1,000 Books on LinkedIn," I asked VIP participants which topics they wanted to cover in a special call we have before the program. One author asked: "If I'm 6-12 months out from book publication, what are the 3 things I should focus on most?" I loved this question because, as with anything in business, there are a million things we could do,...
about 1 month ago • 8 min read
Read time: 8 minutes 200 Authors Gathered to Learn About How a Niche Book Became a Breakout Seller (Full Playbook) Every few months, I get on a call with an author who says some version of the same thing: I finished the book. Now what? I understand the instinct behind the question. You just spent a year, maybe two, doing the single hardest creative thing you’ve ever done. There is a reasonable expectation that the hard part is behind you, and the rest is a matter of the book existing in the...
about 2 months ago • 12 min read
Read time: 8 minutes 80 seats. 80,000 books. Here's my plan for the next three weeks. Two days ago, I announced my most ambitious project yet… An entire rip-and-stick book launch calendar and course to help business and leadership authors sell 1,000 or more books on LinkedIn. Now, 1,000 books sounds like a starter goal. It isn't. BookScan's lead publishing analyst studied every new title released in a year by the ten biggest trade publishers in America — Penguin Random House, HarperCollins,...
about 2 months ago • 8 min read
Read time: 8 minutes From 1,000 Books to 1,000 Seats: Turning LinkedIn Buzz Into Paid Keynotes (and 250-Book Orders) Sell Your First 1,000 Books on LinkedIn opens Tuesday. The waitlist gets first dibs! Most books — including the ones published by the Big Five (Harper, Penguin, etc)— sell around 250 copies in their entire lifetime, and the majority never cross a thousand. Hit 1k+ sales, and you build an authority platform that keeps compounding into keynotes, corporate training, and a second...
2 months ago • 12 min read