Read time: 8 minutes The Real Reason Some Speakers Stay Fully Booked (Hint: It's Not Their Credentials) "The riches are in the niches" is a phrase you've undoubtedly heard from every branding expert’s mouth at some point (mine included). As punchy and true as it is, though, for speakers, authors, and thought leaders, it always brings a very specific wave of discomfort: "Niching feels like leaving money on the table!" "What if I go all-in on one message and the bookings don't follow?" I get...
16 days ago • 10 min read
Read time: 8 minutes The Expert Era of LinkedIn Is Over AI turned expertise into a commodity almost overnight, and if you've ever felt you weren't expert enough to post, that's the best news you'll read this week. Here’s how to capitalize on the shift. Author's note: This is part two of a two-part series. Last week was the internal blocker — visibility shame, the reason you hold yourself back even when you know you should be posting. This week is the external one: the ground underneath the...
29 days ago • 10 min read
Read time: 8 minutes The Tug-of-War Between Being Taken Seriously vs. Being Yourself Online How to get over this and integrate your brand in an explosive way I was on a group call with my private community, Brand Inner Circle, recently, and one of the things that's been a genuine joy lately is watching a handful of members hit a tipping point all around the same time — gaining speed, gaining followers, paying opportunities, and generally gaining the kind of momentum that's hard to manufacture...
about 1 month ago • 10 min read
Read time: 8 minutes How to Say One Idea 100 Ways and Never Sound Repetitive I have been publishing on LinkedIn since 2012. Math was never my strong suit (I quit taking it after 10th grade when they told me it was optional), but I did a rough calculation: Fourteen years, at a conservative four posts a week, fifty-two weeks a year. That's close to three thousand posts — and I'm rounding down. Across all of them, I have talked about a remarkably small number of things: personal branding,...
about 1 month ago • 10 min read
Read time: 8 minutes Breadcrumb Posts: Snackable Stories That Sneakily Convert Highest on LinkedIn (Even with 1k followers or less) Most content advice boils down to ratios: “give value 80% of the time, sell 20%,” or Gary V’s “jab, jab, jab, right hook.” Helpful—but incomplete. Ratios tell you when to sell. They don’t teach you how to warm buyers between the jabs and the hook. Enter what I lovingly call “breadcrumb posts.” (Yep, I coined the term.) Picture the feed like a forest. Your ideal...
about 2 months ago • 7 min read
Read time: 8 minutes The 5 Sources of Inspiration That Power My Viral LinkedIn Content Perhaps the most challenging part of consistent LinkedIn posting is finding sources of inspiration to post about. Sometimes, an idea has been percolating within you for weeks and leaps right out onto the screen; oftentimes, that is the exception, not the rule. So even if you have a calendar block for “content creation,” if you’re like me, you can spin your wheels waiting for creativity to strike. Sure, AI...
2 months ago • 13 min read
Read time: 8 minutes The LinkedIn Metrics That Actually Matter in 2026 (And the Ones I've Stopped Tracking) Author's Note: This week's piece came out of a client conversation I have not been able to stop thinking about — one that gets at the question I'm hearing more than any other right now: why am I getting wild swings in impressions that have nothing to do with the engagement on my posts? It's also a follow-up to last week's deep dive on the 2026 algorithm. Where that one was about what to...
2 months ago • 10 min read
Read time: 8 minutes The Winning Content Mix for 2026 (Pillars, Formats, Exact Scheduling) Author's Note: This is the most comprehensive, strategic deep dive I've done on building a personal brand on LinkedIn. We're covering setting up your content pillars for the 2026 algorithm, picking the formats that actually move the needle this year, and how to schedule it all so you don't burn out trying to keep up. I walked through all of this in workshop called "The Winning Content Mix, Live: Build...
3 months ago • 9 min read
Read time: 8 minutes Steal My 30-Day LinkedIn Content Plan That Converts “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.” — Charles Dickens writing about the 2025 LinkedIn feed Wow, he was ahead of his time. Alright fine, he was talking about London and...
about 1 year ago • 5 min read