Read time: 8 minutes The Psychology Behind Viral Pivot Posts (and How I Tested It on Myself) Recently, I was in a private creator community when a member shared a LinkedIn post that went viral for him. He was laser-focused on the mechanics: the marked-up, annotated screenshot of the article he included, the numbers in the hook, and the formatting choices. All really valid and astute observations! But the mechanics were secondary to the big, obvious reason the post took off. In the article, he...