Read time: 8 minutes The Secret LinkedIn Lever to Boost Your Newsletter Subscribers For months now, my private email list has grown by at least 60 new subscribers every week. Which, on the surface, probably doesn’t sound impressive. However, a while back, my goal was 25 a week, and I usually landed closer to 12. (womp womp) The lever behind that jump? My LinkedIn newsletter. Now, I'm not a fan of cheat codes or hacks. I'm really not. They tend to pull attention away from long-term brand...
9 days ago • 7 min read
Read time: 8 minutes Which Newsletter Platform Should You Choose in 2026? (A Complete Guide to Winning Newsletters) "Which newsletter platform should I use?" I get this question from founders, consultants, and authors almost every week. It usually comes right after they decide a newsletter (and often a book) belongs in their thought leadership plan, and right before they lose three weeks toggling between pricing and feature pages. My answer surprises people. I tell them to pick two: a...
16 days ago • 11 min read
Read time: 8 minutes 6 Steps to Creating Content That Converts on LinkedIn in 2026 Two weeks ago, I asked a live room of LinkedIn users (from Paris, France, all the way to Nashville) to do something mildly terrifying. Paste one prompt into an AI tool and let it tell you what your LinkedIn content says you do. Within minutes, the chat started filling up: Stephanie, I've been you. For years. We all post and post, then wonder why our calendar isn't filling up with prospects. The good news is...
23 days ago • 9 min read
Read time: 8 minutes Breadcrumb Posts: Snackable Stories That Sneakily Convert Highest on LinkedIn (Even with 1k followers or less) Most content advice boils down to ratios: “give value 80% of the time, sell 20%,” or Gary V’s “jab, jab, jab, right hook.” Helpful—but incomplete. Ratios tell you when to sell. They don’t teach you how to warm buyers between the jabs and the hook. Enter what I lovingly call “breadcrumb posts.” (Yep, I coined the term.) And yep, it works, just ask Muhamad Aly...
about 1 month ago • 5 min read
Read time: 8 minutes The Psychology Behind Viral Pivot Posts (and How I Tested It on Myself) Recently, I was in a private creator community when a member shared a LinkedIn post that went viral for him. He was laser-focused on the mechanics: the marked-up, annotated screenshot of the article he included, the numbers in the hook, and the formatting choices. All really valid and astute observations! But the mechanics were secondary to the big, obvious reason the post took off. In the article, he...
about 1 month ago • 9 min read
Read time: 8 minutes How I Developed 60 Days of Content Ideas for a $46k Program Launch (and How You Can Too) A little over a week ago, I launched my program, Sell Your First 1,000 Books on LinkedIn. 95 authors enrolled. Hitting $46,000, it is the biggest single program launch of my career. I cried more than twice over it because I was so overcome with joy. And I'm not telling you that to solicit goosebumps. I'm telling you that because after 10 years of launches, watching everything line up...
about 1 month ago • 5 min read
Read time: 8 minutes We Hit 50k Followers. Here’s the Content Method That Got Us There (Full Breakdown) Nicole Ramirez and I have been in a friendly race to 50,000 followers for weeks now, and last week, she crossed it first. (Did I say "crossed?" I meant ran through the finish line and kept running with a smile!) Ugh, queen! Now you would expect that to sting, dear reader. Truth be told, I, ME, MOI, her friendly competitor, expected it to sting. That's the ordinary human response, right? And...
about 2 months ago • 8 min read
Read time: 8 minutes You're 6–12 Months From Publishing Your Book. Here Are the Top 3 Things to Focus On In preparation for my program, "Sell Your First 1,000 Books on LinkedIn," I asked VIP participants which topics they wanted to cover in a special call we have before the program. One author asked: "If I'm 6-12 months out from book publication, what are the 3 things I should focus on most?" I loved this question because, as with anything in business, there are a million things we could do,...
about 2 months ago • 8 min read
Read time: 8 minutes 200 Authors Gathered to Learn About How a Niche Book Became a Breakout Seller (Full Playbook) Every few months, I get on a call with an author who says some version of the same thing: I finished the book. Now what? I understand the instinct behind the question. You just spent a year, maybe two, doing the single hardest creative thing you’ve ever done. There is a reasonable expectation that the hard part is behind you, and the rest is a matter of the book existing in the...
2 months ago • 12 min read